I grew up as an only child for majority of my years, so I was always pretty content with being by myself. Sometimes though I did get bored. And what did boredom lead to? Video games and unrestricted internet access. One of my favorite games in my search of not being bored has stuck around with me til this day. The Sims franchise opened up my imagination so much, that honestly I don’t think I would be as creative as I am without it. Creating fake scenarios and storylines and executing them only helped me looking back. I was so deep into Sims that I know all the lore and some of the fan-made lore along with that. So when I got this brief, I knew I wanted to take something that played such a huge part in my childhood and turn it into something real. And what better partner than Burger King?